Insights

Notes on craft & growth

Practical notes on engineering, design, AI, and growth. What we learn shipping products for clients across 14 countries.

AIJuly 14, 2026

AI agents that actually pay for themselves

Most AI pilots die in the demo stage. The agents that survive share three traits: bounded scope, verifiable output, and boring, high-volume work. Here's the maths.

Read→· 7 min read

GrowthJuly 2, 2026

SEO when AI answers first

AI assistants now answer many questions before anyone clicks a link. Visibility didn't die; it moved. Here's how we keep clients present in the answer, not just the results page.

Read→· 6 min read

EngineeringJune 28, 2026

Award-winning motion without the jank

How we layer Lenis, Motion, and a pinch of WebGL to get cinematic scroll that still holds 60fps on a mid-range phone.

Read→· 6 min read

DesignJune 10, 2026

Your website is your best salesperson

It works every timezone, never misses a follow-up, and talks to every prospect you'll never meet. Six conversion principles we apply to every build.

Read→· 5 min read

StrategyMay 27, 2026

Choosing a tech stack in 2026: a founder's guide

The wrong stack won't kill you at launch; it kills you in year two. How we choose technology clients can hire for, scale, and afford.

Read→· 7 min read

DesignMay 14, 2026

The one-accent rule for premium brand sites

A near-black canvas, one electric accent, and a whisper of film grain will out-class a rainbow palette every time. Here's why.

Read→· 4 min read

EngineeringApril 22, 2026

How we cut a client's cloud bill by 40%

No features removed, no performance lost. Just a disciplined audit of what was actually running and why. The playbook, step by step.

Read→· 6 min read

AIApril 2, 2026

Shipping AI workflows clients actually trust

Automation only compounds if it's observable and reversible. Our checklist for putting LLM agents into production for growth teams.

Read→· 7 min read